Press Release

New Fashion Sales Agency A A V A Launches: Bridging Northern Vision with Global Commerce

Helsinki, Finland — Fashion wholesale and brand development specialist Iris Haapanen has announced the launch of A A V A Fashion Sales Agency. The premium agency connects visionary Nordic design brands with top-tier international retailers. Coinciding with the launch, A A V A has officially opened its brand submissions for the upcoming Spring/Summer 2027 (S/S27) retail calendar.

The modern fashion market demands precise strategic expertise alongside creative vision. A A V A addresses this critical intersection by providing brands with the commercial framework, structured market intelligence, and global wholesale networks required to scale internationally with intention.

"Driven by Finnish transparency and absolute reliability, we provide brands with the structure and networks required to thrive in the global retail ecosystem," says founder Iris Haapanen. "Our goal is to guide designers through commercial growth while preserving the essence of their artistic vision."

Iris Haapanen brings over a decade of hands-on experience in fashion sales and the creative industry. Having lived abroad for many years, she combines a global perspective with a grounded, honest dedication to brand development.

A A V A Fashion Sales Agency is currently accepting applications from innovative fashion brands for S/S27 representation review.